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Why Billboard Advertising?

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04 January 2012

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Recently we have partnered with a few billboard advertising firms to create high visibility marketing in and around the Lafayette, Indiana and Midwestern United States. While promoting brand recognition, there are also some other incredibly valuable aspects of outdoor advertising.

Some Outdoor Advantages:

  • Since it is in the public domain, Outdoor Advertising always reaches its audience.  People can't "switch it off" or "throw it out." People are exposed to it whether they like it or not. In this sense, outdoor advertising truly has a "captured audience."
  • It's messages work on the advertising principle of "frequency." Since most messages stay in the same place for a period of a month or more, people who drive by or walk past see the same message a number of times.
  • Particular locations can be acquired for certain purposes. A billboard located a block in front of your business can direct people to your showroom. Or you can reach rural areas efficiently by placing billboards in small towns.
  • Outdoor advertising is an excellent adjunct to other types of advertising you are doing. In fact, it is most effective when coupled with other media.

See some of the billboard designs we have created recently.

Some Outdoor Disadvantages

  • Outdoor advertising is a glance medium.  At best, it only draws 2-3 seconds of a reader's time.
  • Messages must be brief to fit in that 2-3 second time frame.  Ninety-five percent of the time, either the message or the audience is in motion.
  • The nature of the way you have to buy outdoor advertising (usually a three month commitment) is not conducive to a very short, week-long campaign.

So, if you are ready to talk about "going big" with your brand, contact us today • 765.413.8923!

Love!



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